Truthfully, I didn’t write that headline. It’s the title of yesterday’s Frost & Sullivan press release awarding Xilinx the 2016 North American Frost & Sullivan Award for Product Leadership, based on the consulting firm’s recent analysis of the automotive programmable logic devices market for advanced driver assistance systems (ADAS). The press release continues: “Xilinx is uniquely positioned to cater to current and future market needs.”
To date, you’ve seen very little in the Xcell Daily blog about Xilinx and ADAS systems, not because Xilinx isn’t working closely with automotive Tier 1 suppliers and OEMs on ADAS systems but because those companies really have not wanted any publicity about that highly competitive work and so I could not write about the many, many design wins. In reality, more than 20 of these automotive suppliers and OEMs have been working with Xilinx on ADAS designs over the last few years.
The subhead of the Frost & Sullivan press release captures the reality of this effort:
”Superior product value has made Xilinx’s devices the preferred choice for current and evolving ADAS modules among global OEMs.”
And, since I’m already quoting from this Frost & Sullivan press release, let me add this quote:
“The company has strong technical capabilities and a successful track record in multiple sensor applications that include radar, light detection and ranging (LIDAR), and camera systems, all of which give it an edge over competing system on chip (SoC) suppliers,” said Frost & Sullivan Industry Analyst, Arunprasad Nandakumar. “Xilinx’s Zynq UltraSCALE+ multiprocessor SoC (MPSoC), scores high on scalability, modularity, reliability, and quality.”
“Xilinx adheres to self-defined standards that exceed industry requirements. Its FPGAs and PLDs are far ahead of the baseline defined by AEC-Q100, which is the standard stress test qualification requirement for electronic components used in automotive applications. In fact, Xilinx has introduced its own Beyond AEC-Q100 testing that characterizes its robust XA family of products.”
And this final quote sums it up:
“In recognition of its strong product portfolio, which is aligned perfectly with the vision of automated driving, Xilinx receives the 2016 North American Frost & Sullivan Product Leadership Award. Each year, this award is presented to the company that has developed a product with innovative features and functionality, gaining rapid acceptance in the market. The award recognizes the quality of the solution and the customer value enhancements it enables.
“Frost & Sullivan’s Best Practices Awards recognize companies in a variety of regional and global markets for outstanding achievement in areas such as leadership, technological innovation, customer service, and product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research.”
Would you like to see the results of those in-depth interviews, analysis, and extensive secondary research? Thought you might.
There’s a companion 12-page Frost & Sullivan research paper attached to this blog. Just click below.